The Aesthetic Society The Business of Launching Your Practice 2025

Description

+ Include: 9 videos, size: 4.42 GB

+ Target Audience: plastic and facial plastic surgeons, dermatologists, oculoplastic surgeons

+ Information:

A practical, step-by-step program on starting and scaling a modern aesthetic practice. Faculty translate real-world experience into actionable playbooks for strategy, finance, operations, marketing, compliance, and patient experience.

What You Will Learn

• How to choose a business model (solo, group, MSO, concierge) and build a 1–3 year plan

• Budgeting, pro formas, capital needs, and smart purchasing/leasing of equipment

• Legal & compliance basics: entity formation, contracts, employment, HIPAA, informed consent

• Pricing strategy, service mix, and membership/subscription models

• Branding, website, SEO, social/media ads, and content that converts

• Patient acquisition funnels, consultations that close, and retention/recall systems

• Hiring for culture: role design, compensation plans, training, and KPIs

• Policies, workflows, and tech stack (EMR/CRM/payments/telehealth) for efficiency

• Risk management: insurance, protocols, incident response, and reputation protection

Event Details

• Format: Case-based lectures, toolkits, and interactive Q&A

• Structure: Sequential modules from pre-launch planning to growth and optimization

• Takeaways: Templates, checklists, calculator worksheets, and sample policies

Who Should Attend
Plastic and facial plastic surgeons, dermatologists, oculoplastic surgeons, med-spa physician owners, administrators, and practice managers preparing to launch or relaunch an aesthetic practice.

Why Attend

• Replace guesswork with proven playbooks and benchmarks

• Avoid costly early mistakes and accelerate time to profitability

• Build a patient-centric, team-friendly practice with scalable systems

Topics

• Building Your Aesthetic Practice

• Diversifying Your Practice and Yourself

• Practice Start Up Panel & Building a Great Team

• What Path Should I Take Academics, Hospital Employment, or Private Practice

• Ancillary Services & Expansion

• Billing & Compensation

• Finance & Accounting

• Legal & Regulatory

• Marketing & Social Media